![]() 5.Īpp Annie: Global app stores’ consumer spend up 19% to $170B in 2021, downloads grew 5% to 230B 1, but is now followed by Messenger, Amazon, then Instagram. This past quarter still sees Facebook at No. It was followed by WhatsApp, Messenger and Instagram - well ahead of TikTok at No. ![]() 1, per data.ai’s “State of Mobile” annual report. Last year, Meta-owned apps scored all four of the top spots in terms of monthly active users worldwide, led by Facebook at No. It’s not dead yet, after all! And the flagship app is not the only arrow in the company’s quiver. ![]() Sizable numbers like these, combined with the slight upward tick, can make Facebook’s issues difficult to spot. While the daily active users grew slightly in subsequent quarters, the platform lost more monthly actives after a ban in Russia - a signal that a single market loss could dampen Facebook’s growth.Īs of the most recent quarter, Facebook’s daily active users had climbed back up from the 1.929 billion reported in February, when the figure had dropped, to now 1.97 billion. In February 2022, the company reported to investors Facebook had lost daily active users for the first time in its history and its monthly active users remained flat. This year, Meta announced another concerning metric. (The report was one of the hundreds released by Facebook whistleblower Frances Haugen.) were spending 5% less time on Facebook, the data showed, and the number of new teen signups was declining, too. teenagers on Facebook was down 16% year over year as of March 2021. Last October, Bloomberg reported Facebook had been compiling internal reports showing the “time spent” metric for U.S. Unspoken was whether the company would be successful marketing Facebook to a new generation - especially at a time when the company was betting billions on the so-called metaverse.īut Meta has been well aware of its teen issues long before we saw the signs reflected in the Top Charts. He admitted this sort of shift could take years, not months, to accomplish. Last fall, the exec told investors the company has been “retooling” its teams to make serving young adults its north star, rather than “optimizing for the larger number of older people” using its apps. Image Credits: Maskot (opens in a new window) / Getty ImagesĪ failure to inspire a new generation of users is something the company is concerned about and a topic Meta CEO Mark Zuckerberg has spoken candidly about before. Notably, this was around the time that BeReal was climbing the App Store’s Top Charts, breaking into the Top 5. ![]() April was Facebook’s worst month so far, as the app’s rank fell into the 30s on April 18, and then reached as low as No. It found Facebook’s drop-off times this year were mainly concentrated in April, May and June. ![]() only 4 times throughout 2021, compared with 110 days in 2022 so far. It even once stayed out of the Top 10 as long as 37 consecutive days in 2022, the firm noted, up from just two consecutive days in 2021.Īdditional analysis provided by another App Store data provider, data.ai (previously App Annie), also supported this conclusion - though it found the app dropped out of the Top 10 on iPhone in the U.S. In the first half of 2022, however, it has dropped out of this grouping a total of 59 times, per data provided to TechCrunch by app intelligence firm Sensor Tower. But in 2022, that figure has already soared to 97 - an indication that Facebook may be losing ground as new apps push their way into the App Store’s top rankings.įor a more direct comparison, Facebook’s app fell out of the App Store’s Top 10 apps just six times during the first half of 2021. Friendly for facebook ios download free#Last year, for instance, Facebook only fell out of the Top 10 free iPhone apps in the U.S. As younger consumers shift to newer social networking experiences like TikTok and now BeReal, the tech giant’s big blue app has lost traction in the App Store’s Top Charts. App Store, according to an analysis of iPhone App Store data. Facebook this year has been struggling to maintain its position among the Top 10 apps on the U.S. ![]()
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